WLabs X Madfund: The Creation of Madlab

WLab started as a passionate student project, driven by a love for photography and curiosity for advanced visual production technology. Discovering the potential of 24/7 golden-hour filmmaking, WLab invested in a custom-spaced video wall, diving deep into this groundbreaking technology.

WLab's journey reached a pivotal moment with the music video for Iniko. It was then that WLab met Madfund, sparking a transformative partnership. Recognizing WLab's potential, Madfund began collaborating on various projects. Together, they created immersive backdrops for clients like Visible Mobile and e.l.f. Cosmetics, setting new standards in virtual production.

Their partnership thrived, tackling high-demand projects across cybersecurity, cosmetics, and music videos. This shared vision and relentless pursuit of excellence led to the creation of Madlab, a unified force in virtual production.

Madlab embodies the power of collaboration and innovation, blending technology and artistry to transform any vision into reality.