Local Hoops X Madfund: A Cultural Collaboration

Local Hoops approached Madfund with an ambitious idea: to tap into a vibrant basketball culture through innovative merchandise concepts. Recognizing the potential in Local Hoops' unique blend of nostalgia, streetwear, and NBA brand affinity, Madfund saw an opportunity for growth. Local Hoops was offered not only a strategic investment but also business guidance, forming a partnership based on shared passion and vision.

This collaboration led to the creation of a Local Hoops NYC storefront on Christie Street, transforming Local Hoops into a hub for basketball enthusiasts. The success of this store is a testament to the power of partnership, where visionary ideas meet strategic execution.

Today, Local Hoops is on track to become a seven-figure business by 2024. This growth highlights the strength of the collaboration with Madfund, showcasing how their combined efforts have turned a bold idea into a thriving reality that is now a strong competitor in the basketball merchandise industry.